PRC Reviews USPS 2016 Promotion Calendar

11/27/2015

The long awaited 2016 Promotion Calendar from the Postal Service is now at the Postal Regulatory Commission for review. Remember, programs such as Co-Palletization and CoMAIL do not exclude you from promotions. The Fairrington team is ready to help you take advantage of USPS promotions.

Per a USPS Industry Alert,

The five “proposed” USPS Mailing Promotions for 2016 continue to build on the engagement strategies of the 2015 Promotions.  The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques.  The promotions are designed to create excitement about mail, provide multiple opportunities for mailers to enhance the value of their mail and will offer incentives or discounts to mailers throughout 2016.  Promotion highlights are as follows:

Promotion	Registration Period	Program Period
First-Class Mail Promotions: Earned Value Reply MailPersonalized Color Transpromo	Feb. 15 – March 31, 2016May 15 – Dec. 31, 2016	April 1 – June 30, 2016July 1 – Dec. 31, 2016
First-Class Mail & Standard Mail Promotion: Emerging and Advanced Technology/Video In Print	Jan. 15 – Aug. 31, 2016	March 1 – August 31, 2016
Standard Mail Promotions:  Tactile, Sensory & Interactive Mailpiece Engagement   Mobile Shopping	Jan. 15 – Aug. 31, 2016     May 15 – Dec. 31, 2016	March 1 – August 31, 2016     July 1 – December 31, 2016

* As of the date of this alert this calendar has not been officially approved but was submitted to the Postal Regulatory Commission

                                                                                                                                          (PRC) on November 16, 2015.