Study: Direct Mail Plays Critical Role in Reaching Millennial Voters

05/03/2016

WASHINGTON D.C. — Contrary to common assumptions about digitally connected millennials, a new joint survey demonstrates that young voters pay close attention to political mail and in fact favor it over other forms of political advertising. The survey, conducted by the U.S. Postal Service (USPS) and the American Association of Political Consultants (AAPC), aims to further understand millennials’ attitudes and behaviors toward direct mail in comparison to non-millennials. Read more…