OIG Releases White Paper – Enhancing the Value of Mail-The Human Response

06/15/2015

OIG Shield2015/06/015 The Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to study people’s responses to physical and digital media in the consumer buying process, including memory of products advertised and intent to purchase. But instead of just using surveys, which rely on people’s stated or conscious preferences, we also monitored physiological and neurological activity to understand the subconscious response. Known as neuromarketing, this rigorous scientific method uses technologies like eye tracking, heart-rate measurement, and MRIs to measure a person’s reaction to various stimuli.

https://www.uspsoig.gov/story/enhancing-value-mail-human-response#.VX890mccGUk