Fairrington and Sourcelink Announce Partnership For Web and Mobile Mail and Freight Tracking

07/31/2014

Fairrington - SourcelinkCHICAGO, July 31, 2014 – Mail logistics leader Fairrington Transportation has selected   SourceLink to enhance its mobile and Web based direct mail tracking and reporting.  Through the new partnership, Fairrington will integrate SourceLink’s proprietary MultiTrac® tracking tool with its existing VisiMAIL platform.

The partnership with SourceLink will enable Fairrington to provide its customers with complete visibility into their inbound and outbound mail delivery performance using the SourceLink software solution as the backend to the Fairrington VisiMAIL dashboard.  Fairrington has learned through extensive customer research that this level of visibility ranks high as a performance measure.

Fairrington anticipates that this will help its clients more effectively manage call center staffing, inbound cash receipts, campaign performance and predictive response modeling by providing a direct, real-time relationship between each client and the USPS® to quickly resolve any potential delivery issues.

“The advanced reporting and the ability to track first class mail, as well as standard mail, were features that made SourceLink’s software an appealing way to enhance our VisiMAIL website experience for our clients,” said Greg Rocque, Fairrington’s President. “SourceLink’s solutions closely mirrored the functionality we aim to offer our customer base in seamlessly managing their mailings.”

“Fairrington Transportation has built a world-class and rapidly growing integrated offering, and we are proud to have our software solutions as part of their forward-thinking service offering,” said Jim Wisnionski, SourceLink’s Chief Information Officer and President, Marketing Solutions Group.

About SourceLink

SourceLink is a leader in developing a customer-centric mail and package tracking software that also boasts two mobile apps for the tracking of letter and flat mail. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response.

About Fairrington
Founded in 1981, Fairrington is the largest, full-service, printer-independent mailing logistics provider in the US. The company was built on visionary entrepreneurial leadership, values of integrity and excellence, and a commitment to develop and equip its people to provide extraordinary service. That DNA guides us to this day, driving our team of seasoned professionals to continually improve and innovate industry-leading solutions. Behind the power and promise of Full Impact Logistics, Fairrington offers a complete range of mail service solutions, including Consolidation, Co-Pal, Direct Truckload, LTL and Co-Mail. The benefits are significant: improved response rates, tight-window delivery, increased efficiency and the greatest transparency throughout the logistics process. Our goal is simple: to help our customers conquer time, thereby becoming the world-class provider of delivery solutions that move today’s business.