ADVERTISING/MARKETING

THE SITUATION

A leading advertising agency recently inquired about how to shrink lead time and change from 1st Class mail to Standard A to lower overall postage spend for a large telecommunications client, without compromising in-home dates.

THE SOLUTION

The Fairrington solution was to expedite the shipments with extended SCF penetration.

THE SAVINGS

The client realized a $75,000.00 postage savings* and in-home delivery was actually improved for USPS 3-day destinations. This savings was realized over a 2-month period of time.

*after all costs were included